The original Glasgow BMW Mini Specialists website was outdated and underperforming. Its layout lacked visual hierarchy, the content structure was poor, and the URL scheme was unoptimised for search visibility. Although the business already ranked well for terms like “BMW diagnostics Glasgow,” the website itself wasn’t reflective of their quality of service or ready to support future marketing and paid campaigns.

We rebuilt the site from the ground up using Umbraco for content management and Next.js with TypeScript on the front end. Our focus was on SEO optimisation, clean URL structure, and mobile performance. All blocks — from the image banner to text and media sections — were developed bespoke for this project to ensure maximum control over layout and performance.

The new website delivers exceptional technical performance, scoring 96–100 across all Lighthouse metrics for Performance, Accessibility, Best Practices, and SEO. It now appears with structured sitelinks on Google and continues to hold top organic positions for high-value keywords such as “BMW diagnostics Glasgow.” Following launch, the client was delighted with the result and re-engaged us for marketing and a new Shopify project currently in development.